Our Management Team
Our team is headed by:


Brian Kraff, CEO - Prior to founding MarketHardware, Brian was the founder and CEO of eStudentLoan, the world's largest comparison marketplace for student loans, which partnered with national lenders such as Citibank, American Express, and Bank of America to serve over one million users. eStudentLoan won numerous "Best of the Web" awards from Forbes, PC Novice Magazine, and Online Banking Report.



Patrick Smith, COO - Product Development and Operations. Patrick oversees our 'factory floor'- designers, account reps, fulfillment, planning and customer service. Patrick was Software Development Practice Lead at The Adrenaline Group, where he led new product development for high-profile nationally recognized companies such PetSmart, LinuxCare, and The Motley Fool. Patrick worked in graphic design for a print shop and, believe it or not, he knows how to use a printing press.



Tom McGarry, CTO - Tom oversees Market Hardware's technology and manages our development team. Prior to founding Market Hardware, Tom was the COO/CTO of technology consulting firm Lokitech where he managed operations and established product offerings ranging from Java 2 to enterprise security. He was the Senior Software Group Manager at The Adrenaline Group, where he built the software internationalization framework and managed 30 software engineers. Tom was also the chief software architect for Buildtopia and a software developer at CareerBuilder, Inc.

 
 
James Short, Vice President, Business Development and National Sales - Prior to joining Market Hardware, James was a Senior Account Manager for Dell, Inc.'s Small and Medium Business Group. At Dell, James was consistently recognized as a top performer. As a Sales Team Leader in the Emerging Business Division, he helped develop division-wide marketing strategies. James has extensive experience in inside sales techniques and in harnessing Web-based marketing platforms to lower customer acquisition costs. He brings lessons learned from Dell’s superior execution in leveraging promotional offers and account management to maximize sales per customer and measure sales performance.

 
 
Griffin Davis, Vice President, Corporate Marketing and Communications - Prior to joining Market Hardware, Griffin Davis was VP Marketing at 13 Colonies Software, Inc. an Austin, TX based enterprise content management provider sold to Interwoven (IWOV) in 2004. He is an Internet marketing and start-up veteran previously with CitySearch - now part of InterActiveCorp (IACI) and CollegeClub - now a division of Alloy (ALOY).



Heidi Scanlon, Director, Customer Experience - Prior to founding Market Hardware, Heidi was the customer outreach expert for a series of Internet services, including eStudentLoan, Student Advantage, and Alloy Online. She developed her customer-oriented approach while working in membership development, newsletter publishing, and content creation for a number of national health care advocacy organizations, including the National Breast Cancer Coalition and AIDS Action Council.